Premium Design Ecosystem Access

Specification Influence

How curated developer & A&D access helped Neytt Homes build category presence and influence project decisions.

Brand Overview

Neytt Homes is a premium furniture and design company serving high-end residential and hospitality projects across India.

Challenge

Neytt needed access to principal architects, interior studios, and premium developers to increase specification opportunities in luxury residential projects.

AGMV’s Role

Build a curated access strategy targeting key A&D leaders and developers in top-tier markets.

Curved modern building facade with repeating diamond-shaped patterns under a clear blue sky.

Modern building corner with curved horizontal balconies against a clear blue sky.

Close-up of bright orange-red curved metal structure against a clear blue sky.

AGMV’s Access Strategy

Access Mapping

Identified relevant architects, interior studios, and premium developers whose projects matched Neytt’s design aesthetic and segment.

Curated 1:1 Meetings

Facilitated private conversations with design heads, studio founders, and developer teams.

Immersion Experiences

Organized experience center sessions and curated studio dialogues for deeper product understanding.

Repeated Access Rhythm

Ensured Neytt remained top-of-mind through structured quarterly engagements.

RESULTS

Business Impact

40+ high-relevance architect & designer engagements

10+ developer meetings across 3 key cities

Multiple evaluations across active residential projects

Increased recall among top design studios

Improved specification consideration in premium categories